FEATURED PRESS · SUMMER 2026

Jovanah McKinney Joins SERHANT. in California Expansion

Published in Palisades Press, highlighting SERHANT.’s Lake Tahoe expansion and Jovanah McKinney’s deep connection to Olympic Valley.

Read the feature in Palisades Press — Page 8 →

Jovanah McKinney has joined the real estate firm SERHANT. as part of the high-profile brokerage’s recent California expansion which includes Lake Tahoe. The local rollout is being led by Amie Quirarte through The Q Group, the Founding Team behind the brand’s Tahoe debut in the Sierra.

McKinney, who has partnered with The Q Group as part of the launch, brings her Olympic Valley specialization and deep local expertise to the firm’s growing Tahoe presence. The partnership represents more than a business move, she says, as her life is deeply rooted in Olympic Valley. McKinney specializes in the resort market and operates from an on-site office inside Palisades Tahoe Lodge. Both of her sons learned to ski at Palisades and one attends the nearby Creekside Charter School.

“My connection to Olympic Valley goes far beyond real estate,” she says. “Being deeply immersed in the community gives me a unique perspective on both the market and the lifestyle that draws people here.” As one of the most-followed real estate brands in the world, SERHANT. has built its reputation through a media-driven approach to real estate, treating listings more like branded campaigns than traditional property marketing.

The brokerage’s entrance into Tahoe introduces a level of digital strategy, production quality, and audience reach that has historically been more common in urban luxury markets than mountain resort communities.

For sellers, that translates into the ability to position Tahoe properties before a much broader audience through elevated media, targeted advertising, and strategic storytelling. But the impact extends beyond marketing alone.

The expansion also creates direct connections between Lake Tahoe and a national network of luxury agents and clientele across major markets throughout the country. Through the relationships being built within SERHANT., Tahoe clients now have greater access to referral opportunities, cross-market exposure, and trusted agent relationships in destinations where many second-home and luxury buyers already live and invest.

For buyers relocating to or from Tahoe, that connectivity has the potential to create a far more seamless experience between markets.

In its launch week alone, SERHANT. California debuted with more than $2 billion in luxury real estate volume statewide, signaling one of the most ambitious brokerage launches the California market has seen in recent years.

Within Lake Tahoe specifically, SERHANT. Lake Tahoe entered the market with more than $25 million in listing inventory, firmly establishing the region as a meaningful part of the brand’s broader California presence.

“The demand for SERHANT. in California made this move a natural next step,” says Ryan Serhant, the company’s founder and CEO. “Agents today want to stand out, build their brand and plug into a technology platform that drives real growth. That is what we have created. We’re not expanding for the sake of it, we’re expanding because the market is demanding it.”

For more information, visit tahoeprime.com | Jovanah McKinney | SERHANT.